MOST COUNTRIES HAVE AN IMAGE-by Iria Sánchez de Diego

Most countries have an image

If someone says Jamaica , the first thing that you think are: beaches, reggae music and relaxed people. If you hear Brazil ,you might think about carnival or football , and people who love to have fun. Other images probably come to mind when you think about Italy,Spain, or New Zealand.The Italians are known for their food, especially pizzas. New zealanders as adventurous  people who love to spend time outdoors and spanish people are often related with bull fighting and the  mythical "spanish siesta"  .
These images are often the result of cliché (stereo types) but they are also used in a positive way as a national brand.
Several countries have realized that making emphasis on their image or brand can be useful to promote trade or tourism.