LOEB STRAUSS-by Clara González

Loeb Strauss

The story of Levis began in Germany, in the 19th century when Loeb Strauss was born

He was 18 when he immigrated  with his family to the U.S.A. His father founded a fabric business for tents and carts which was called Strauss Brothers.  Co. in New  York. After his fatehr's death in 1845, Loeb, nicknamed Levi, moved to San Francisco during the fever of gold and there he opened the first store. Then, Levi realized that the miners needed strong trousers and he designed and manufactured the first brown trousers which became blue because the fabric sold out. Later, customers complained that the pockets were not resistant enough and he put metal reinforcements in the corners

Currently the Levi brand is present all over the world with more than 20,000 workers, and not only as one of the most fashionable jeans, but also with casual clothes and sportswear, and with shoes, belts, wallets, glasses and watches that they manufacture for their own brands Levi´s, Dockers´ and Slates